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BUZZED: Lorde – Royals

posted on May.23, 2013

Lorde, real name Ella Yelich O’Connor, recently climbed to the top of the charts in her native New Zealand with her infectious debut single “Royals.”

The song serves as the antithesis to a Lana Del Rey-esque worldview focused on glamour, fame, and money. Lorde “craves a different kind of buzz” that isn’t centered on “jet planes, islands, [or] tigers on a gold leash.”

The 16-year-old was signed to Universal four years ago when she was only 12, though she had little success until she started writing her own songs.

While “Royals” is the standout track on her debut “The Love Club” EP, her other songs demonstrate a flair for catchy melodies and deeply personal lyrics.

Most of her songs so far are about her involvement with the music industry. On “Bravado,” she talks about having to fight her naturally introverted tendencies and her necessity to “fake glory” and “find [her] own bravado.” Her lyrics provide insight far beyond her years and expose a vulnerability that is instantly relatable.

Lorde has become a sensation in New Zealand, where her first two live shows sold out within minutes. Her talent has also garnered attention from blogger Perez Hilton and Canadian electronic artist Grimes.

Based on her songs, Lorde doesn’t seem to care whether or not she hits it big, but the strength of her music almost guarantees she’s destined for fame.

(Also check out Buzzed’s new Tumblr, where there will be exclusive posts not on WTSR!)


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